Cyclebox provides secure public encasing for bike users. How it works: When a user needs to store their bike for a certain amount of time, the user will be able to unlock a locker by scanning their phone through the Cyclebox App. The locker unlocks once activated through the app; the app will keep track of the duration of locker usage and notify the user whenever it is unlocked. Features of the app include GPS tracking capabilities to locate nearby lockers while a user is on a ride or planning one. The branding for Cyclebox was intended to feel friendly, inviting, and easily spotted when cycling through the streets.

Year: 2020

Course: Strategies for Branding

Instructor: Thomas McNulty

Categories: Branding